We were at a store in Omaha, NE and here on the shelf is "Raw Honey". It was this milky light brown color from crystallization etc. and would appeal to some I guess but not to us. It did command a higher price as well. Next to it from the same company was "Local Honey" bottled in the bears and form that most folks are used to seeing.
The NHB definitions for "Raw Honey" are below....
8.Raw Honey: Honey as it exists in the beehive or as obtained by extraction, settling or straining without adding heat.
8a. Commercially Raw Honey: Honey as obtained by minimum processing. This product is often labeled as raw honey.
I've sat through some pretty healthy discussions on what Raw honey is supposed to be and will have to agree that the jury is still out.....but maybe this Raw Honey that this vendor is peddling should be changed to "Honey that sat on the shelf for awhile". I just wouldn't advertise it as raw honey but would reliquefy it at a the bare minimum temperature and then refer to it as pure honey. But that's just what I'd do.
Don't beat me up too bad on this subject.....but we've always had just "Pure Honey" for three generations of beekeepers with maybe the word Clover thrown in there at times. The use of my grandfather's familar name on the label made it local.