My Honey Label

[magnet-man]

Need some feedback on this label.
Thanks
http://members.cox.net/wsamplesis/HoneyLabel/Label.jpg

[power napper]

Looks good to me! What kind of feedback are you looking for?

[magnet-man]

I don't really know. It is based on a 1910 label that my wife's great grandmother's family used. They had a packing and produce company in New Orleans many moons ago.

Does the old style label ring your bell?
Does it appeal to most age groups?
Do you think it is better for a farmers market than an artsy label?

[ October 21, 2006, 03:02 PM: Message edited by: magnet-man ]

[naturebee]

--Does the old style label ring your bell?

Yes cream of wheat box, or oatmeal, I think.

--Does it appeal to most age groups?

Yes, I love it, looks great!

--Do you think it is better for a farmers market than an artsy label?

Sure, Looks fine.

PS. It's up to you, but I see no need for the word 'strained'. You could eliminate it and this would increase the size lettering for 'Pure Honey' for better impact at the sales booth.

[Jeffrey Todd]

I like the label in every way except that I think the "strained" part may raise questions on the part of the consumer. I might consider putting the "wildflower" or "natural" in place of "strained".

[magnet-man]

Right now the "Pure Strained Honey" is from the original label. I have been unable to find a similar typeface. I have looked and looked. I do have all but nine of the alphabet on the original label so I guess I can have a graphic artist filled in the rest. Once that is done it is about $50 dollars to get it converted to a true type font.

I did try a different type face in the blue section but everyone kept comming back to the original font style.

If you go to my web site, you can see the original label.

[ October 21, 2006, 03:14 PM: Message edited by: magnet-man ]

[Ben Brewcat]

I like it. It's professional enough without losing the home-crafted feel, and I do like the old-timey look.

[Kevin M]

I like it just the way it is....i think it would appeal to a broad range of shoppers...It's really a bit of family history your offering in your label, how often does that happen to someone.?

[magnet-man]

The family history comes from my father-in-law who is 73 years old. His father was around 45 when he was born and lived to be 90 something. He really knows the extended family history. Give him a drink or two and off he goes and goes and goes. Tons of interesting stories though. He was the youngest master plumber in New Orleans history.

[ October 21, 2006, 06:06 PM: Message edited by: magnet-man ]

[BerkeyDavid]

Mag man - I like it! Really neat you can "carry on" the tradition!

[Panhandle Bee man]

Very nice label, I too vote for removal of "strained", unless that is the way you produce the honey. Also you need to add the metric weight on the label ie.. 340 grams for the 12 oz size. You may want to contact the local coopererative extension office to find out about any OK requirements.

[Ann]

I like the label, too, and also agree with getting rid of 'strained'. I'd move the word 'Wildflower' up there, and make the label wider rather than taller, more like the original. Then I'd use a shorter, wider bottle for the honey. Distinctive label, distinctive bottle, it would be eyecatching!

[magnet-man]

The label fits the container that I am using. The label is 3 by 3 3/4 inches. Will try a cut down label though.
The container is very similar to what SueBee uses. http://www.suebeehoney.com/images/store/products/fullsize/25.gif
I wanted something easy and clean to use. The cap is dripless.

Container
http://www.mannlakeltd.com/productdetails.asp?ProdID=CN-755
Cap
http://www.mannlakeltd.com/productdetails.asp?ProdID=CN-155

[ October 21, 2006, 07:25 PM: Message edited by: magnet-man ]

[Mike Gillmore]

Your label is unique... and I would leave it "as is" to preserve its heritage. My opinion is, if you are dead set on editing then just start from scratch and let it go. Otherwise, leave it as it is.

I think that it would do well in a farmers market setting, or health food environment... back to the "old time goodness" kind of feeling.

[bee whisper]

I like the label.I think it is a lot better than the ones in the magizens.Yours is unique.I got my daughter to make mine.I wanted to be differant.I think it is better than everyone using the same label.I thank it is cool with or with out (strained).

[Keith Benson]

I really like the lable.

For kicks and grins I DLed it, chopped out the font and sent it through:
http://www.myfonts.com/WhatTheFont/

and got the following 5 possiblities.

http://www.myfonts.com/WhatTheFont/Result2

None of which match perfectly, but at the bottom of the page there is a place where you can submitt if for human perusal - free. Cool website.

I too would drop the "strained".

Keith

[ October 22, 2006, 08:00 AM: Message edited by: kgbenson ]

[Ann]

Keith, your results don't show :(

[magnet-man]

Keith, we went to the same place. No luck either. I did post it on the What The Font Forum, but no luck yet. Went though a web site with 4,000 fonts and not a single one close. They had all of the modern stuff.

[naturebee]

--The label fits the container that I am using.(MagMan)

Being a collector or antique bottles, I kind of feel this label would look just great! on a wire bale jar. It would complement the old fashion look of the label.

[Joel]

Very nice label. I probably would not change it. Possible what you need to do is have it reduced in size to 80% (or so) of orginal to have it fit to your size. Any printer can do this for you. It has a very "Gerneral Store" kind of appeal that should serve you well.

A few thoughst on the consumer psychology:

Keep in mind that there is a great deal of pshchology in packaging. The most successful was Marlboro Cigarettes with their black and red package and message it sent to purchasers.

About the consumer Psyche of Honey packaging>

1)Colors are greens and browns
2)Insects on the label are a negative, people psychologically associate bees with trees.
3 Round Labels have an influnce of health, wholesome and balance. (ZEN, Ying yang ect. circle completeness, wholeness)
4) The order of information should be
a) Product (Product description)
b) Message (ie Healthy Honey, everyone needs some or whatever your jingle is)
C) Ego ( Bill Smiths Honey Farm)
d) Weight.

Although Magnets Label is square, the rest is pretty accurate from the pshye. aspect.

[magnet-man]

Well I found the font that the lettering is based on.

[Keith Benson]

What font is that?

Keith

[Beemaninsa]

I don't know if its a state or federal requirement but our weight must be listed in both ounces and grams.

[magnet-man]

Collons Post Bold but no one produces it now. I have a font foundry recreating it for me.

[ October 24, 2006, 08:27 AM: Message edited by: magnet-man ]

[Hobie]

It's an interesting font. Note that the Rs in "pure" and "strained" are not alike. Why not just have someone do it by hand? Chances are that's how the original label was done. Then scan it in same as artwork. Personally, I think computer letters may look out of place on the old-time label. That's what I do for my "Windfall Orchards" applesauce labels, and will most likely do for my honey labels when I get to that project. I think people are too hung up on "perfect" computer fonts. The art of hand-lettering is dying. (Of course, I admit to resorting to computer fonts myself because it is fast and easy.)

Overall, I really like the label, with it's "old" feel, and think that would market well on a natural food. The "strained" phrase is interesting because it is a reflection of an old label, but I'm not sure what modern shoppers will think. Reminds me of "strained carrots" baby food. Maybe change to "raw" or "natural"?

[ October 24, 2006, 09:14 AM: Message edited by: Hobie ]

[magnet-man]

The original lettering is hand done and was printed with a process called stone lithography. You can also notice that the bottom of two of the E's are different. Some are longer to give better balance. I want the fonts so, I can customize the product label easily. I have a school that has expressed interest in using honey as a fund raiser. I am hoping the schools name intergrated into the label will help seal the deal.

[ October 24, 2006, 10:04 AM: Message edited by: magnet-man ]

[BULLSEYE BILL]

I am surprised that no one thought that the lettering in the bottom half was too small, especially if you reduce it to fit a smaller bottle or squeeze bee. Perhaps I am off base, but printed out and applied to a label, I think it will look too small.

I like the 'strained'. To me it is reminiscent of old time filtering and keeps the 'raw' aspect. I really like the skep, bees, and flowers.

Honeymoon is a winner too. Like the history or mead, it brings the thoughts of joy and good... experiences ;)

[magnet-man]

Bill the label when printed out looks fine. The print is not to small.

Was going to add this to my last post but Bill since you posted I am making it a new post.

My father-in-law called last night and he had spoken to other side of the family. Apparently they have a lot of the old labels and best of all they have the lithography stones for about 50 labels. They are going to look to see if any of the Honey Moon stones are in the collection. Was told if they are, I could have them for free.

The only downside is it is either seven 8” by 8” stones one for each color or one large master stone used to make working press stones. If it is a master stone, than I can expect it to weigh over 600 pounds. One large stone with 7 images on it. That is kind of hard to hang on a wall. Regarless I will be happy if they have them or it.

If they are the smaller stones than the image will be a mirror image. A master stone will not be a mirror image.

[ October 24, 2006, 01:06 PM: Message edited by: magnet-man ]

[BerkeyDavid]

Mag Man
Looking at your label again I noticed something i had missed the first time: "12 oz. or over"

IMO the "or over" really adds something!

[magnet-man]

Well the original label had it and I liked it.

My son took some honey to his teachers and the kids were trying to buy the honey off of him because the label was so cool.