Advertise on Beesource Beekeeping
Beesource Beekeeping – Advertising Information
On December 27, 2011, Beesource changed from a traditional calendar date range based advertising model, to an impressions* based model, inline with most web advertising done today. We have implemented Google’s DoubleClick platform to manage this new system. There are a number of advantages to the advertiser with this new system:
Under the old system an advertiser could not know how many people were viewing their ad. The advertiser could only have a general idea based upon the general site traffic. Under the new system, each advertiser will have their own account in the DoubleClick system. The advertiser will know exactly how many people viewed their ad (impressions), over what time frame, where they were coming from, and how many clicked on the ad to be sent to the advertisers website (ad conversions). This system levels the playing field and puts the responsibility of creating an appealing, interesting ad on the advertiser. The ad needs to be designed in an appealing manner and have a message that will encourage the greatest number of ad viewers to click on the ad. This same principle applies in traditional print advertising. The advertiser can renew and run their ad as many times and as often as they desire. The fees charged by Beesource pay for ad impressions, so your advertising dollars guarantee a specific number of people will view your ad.
Additional Information
- Beesource forums receive over 800,000 impressions* per month.
- Beesource content area receives approximately 130,000 impressions* per month.
- Ad placements are randomized on each page view/refresh to ensure equal exposure.
- Current ad rate is $0.20 per 1,000 impressions*. This means your ad will be seen 1,000 times for every $0.20.
- Advertising space can be purchased in blocks of 250,000 impressions* ($50.00).
- Advertisers will be given access to an online DoubleClick reporting system to track their advertising campaign. The advertiser must have or set up a Google account to access the reporting area.
- Payment terms are up front.
*Impressions: The exact number of times a specific Web page has been accessed or viewed by a user.
Banner Ad Sizes, Rates and Specifications
Example Banners: 125 x 125 pixels
This 125 x 125 pixel ad banner size will run in the right column, throughout the entire site. The banner will be linked to the advertiser’s website URL of choice. Banner ads must be approved by Beesource before they will be accepted and placed on the site, and we reserve the right to refuse any ad.
Design Specifications
Bright colors that do not go well with the overall site design will not be accepted. Acceptable Colors in Hexidecimal values:
- #000000 = Black
- #333333 = Dark Gray
- #666666 = Medium Gray
- #999999 = Medium Light Gray
- #CCCCCC = Light Gray
- # FFFFCC = Light Yellow
- #FFFF99 = Golden Yellow
- #FFCC66 = Yellow Gold
- #FF9933 = Orange
- #996600 = Brown
- #FFFFFF = White
Banner ads will be accepted in the following formats: JPEG, PNG and GIF
We suggest that advertisers use anti-aliased (smooth) type/text for best results.
File size limit: 30K
